Privacy Policy

Puzzle Herd · Last updated November 13, 2026

Puzzle Herd is a puzzle game made by Lowman LLC, a California limited liability company (“we” and “us”). This policy explains what happens to information when you play it.

What stays on your device

The game saves the following so you can pick up where you left off:

• your current game, best score, level and XP
• your Rescue levels and how many tries each one took, your Daily Rescue streak, and your zoo: its animals, buildings, decorations, Munch Coins and materials
• the blasts you’ve unlocked
• the wallpaper you chose, your sound volume, vibration and reminder settings
• whether you’ve played the first-game tutorial
• a log of recent game events, such as games started, levels finished and scores, which the app keeps to help balance the game

This is stored in the app’s storage on your device, and deleting the app deletes it. Some of the game events are also sent to Google Analytics for Firebase, as described below. Nothing else on this list is ever sent to us or to anyone else. If your phone backs up its apps to your iCloud or Google account, this data may be included in that backup, which Apple or Google handles under your account.

Reminders

If you turn on reminders and allow notifications, the game schedules a few notifications on your device: when the Daily Rescue is ready, when a pen in your zoo is full, and after a few days away. They’re scheduled and shown by your device itself, and what they say isn’t sent anywhere. Turning reminders on or off and opening the game from a reminder are among the game events sent to Firebase (see “Game analytics with Firebase”). You can turn reminders off in the game’s settings or in your device’s notification settings.

What we don’t do

• We don’t have accounts, logins or passwords.
• We don’t collect or store your name, email address, contacts, photos or precise location.
• Tenjin doesn’t receive the game event log, and Firebase receives only the events and reports described below.
• We don’t keep personal information about you on our own systems. We see reports from Tenjin and Firebase, and they hold the information described below.

Ads from Google AdMob

When a game ends, you can choose to watch an ad to keep playing, and before a Rescue level you can watch one to start with an Alpha. So that an ad is ready, the app requests ads from Google AdMob when it starts, even if you never watch one. When ads are requested and shown, Google may collect:

• device identifiers, including your device’s advertising identifier (on iPhone and iPad, only if you allow tracking)
• your IP address, which can be used to estimate your general location
• information about your device and the app, such as model, operating system and language
• how you interact with ads, such as views and taps
• diagnostic information, such as crashes and performance

Google uses this to show and measure ads, limit how often you see the same ad, prevent fraud and, where you allow it, show ads based on your interests. Google’s use of this information is covered by the Google Privacy Policy. You can read more in how Google uses information from apps that use its services.

Measuring our ads with Tenjin (Android)

We may advertise Puzzle Herd in other apps. To learn which of those ads bring in new players, and what the ads in the game earn, the Android version uses Tenjin, a mobile measurement service. When you open or return to the game, and when an ad plays in it, Tenjin may receive:

• your device’s advertising ID, its app set ID and an ID created for this installation of the game, and, when the game’s analytics are on (see “Game analytics with Firebase”), the ID Firebase gives this installation
• your IP address
• information about your device and the app, such as model, operating system, language, country, time zone, screen size, mobile carrier and connection type
• how the game was installed, using the install referrer from Google Play
• how often and for how long you play, but not what you do in the game
• what each ad shown in the game earned

Tenjin uses this to work out which ad, if any, led to your install, including by estimating a match from your IP address and device information. When an ad led to your install, Tenjin may tell the ad network that ran it, such as AppLovin, so that it can measure and improve those ads. Tenjin’s use of this information is covered by the Tenjin Privacy Policy.

Game analytics with Firebase

To see how the game is played, such as which levels are too hard and whether players come back, the game sends some game events to Google Analytics for Firebase, a Google service. Those events are:

• games and levels started and finished, with the score, the moves used, how many tries the level took and how the game ended
• your choice on the game-over screen, and how each ad you chose to watch ended (watched, closed early or not available)
• Alphas earned and used, blasts unlocked, and help the game gives you, such as a free revive or Alpha early on, or a helping hand after several tries at a level
• in the zoo: materials earned in your games, buildings built and placed, pens opened, and building perks that changed a game
• opening the home screen and what you pick there; opening the zoo, the Daily Rescue and the notifications list; your Daily Rescue result and streak; and starting and finishing the first-game tutorial, with how long the game took to load
• turning reminders on or off, and opening the game from a reminder

Firebase also keeps how far you’ve got in the Rescue levels, so we can compare players at the same stage. It records when you start the game and how long you play, and when the app is installed or updated (on Android, also when it’s removed). With these events it receives an ID created for this installation of the game, information about your device and the app (such as model, operating system, language and app version), and your IP address, which Google uses to estimate your general location (country, region and city) and doesn’t store. The game doesn’t let Firebase collect your advertising ID. We see this information as reports and totals, and because our AdMob account is linked to Firebase, the reports include what the ads in the game earned. Firebase keeps event details for up to 14 months. Google’s use of this information is covered by the Google Privacy Policy.

Crash reports with Firebase Crashlytics (Android)

If the Android version crashes, or the game runs into an error, it sends a report to Firebase Crashlytics, a Google service, so we can find and fix the problem. A report says what went wrong and where in the game’s code. It also includes the state of the app and your device at the time (such as whether the game was on screen, free memory and storage, and the device model, operating system and app version), how far you’ve got in the Rescue levels, the kind of game you were playing, the game events listed above that came just before the problem, and an ID created for this installation of the game. Crash reports don’t include your advertising ID. The game only sends them when it may send game events to Firebase (see “Your choices”): until then they stay on your device, and if your choices don’t allow them, they’re deleted. Crashlytics keeps crash reports for 90 days. Google’s use of this information is covered by the Google Privacy Policy.

Your choices

In the game, “ad privacy settings” is in settings, under “legal, terms & about”. In earlier versions of the game, it’s at the bottom of the game screen.

• iPhone and iPad: the app asks whether it may track you. If you choose “Ask App Not to Track”, your advertising identifier isn’t shared and ads aren’t based on your activity in other apps. You can change this at any time in Settings → Privacy & Security → Tracking, or with “ad privacy settings” in the game.
• Android: in your phone’s privacy settings under Ads (the exact place varies by phone), you can delete or reset your advertising ID.
• European Economic Area, UK and Switzerland: Google asks for your consent before ads are personalized. The game only sends game events (and, on Android, crash reports) to Firebase if your consent covers Google’s analytics, on Android only uses Tenjin if your consent covers Tenjin by name, and uses neither if you refuse. You can change your choice at any time with “ad privacy settings” in the game.
• Watching an ad is always optional. You can keep playing new games without ever watching one.

Children

Puzzle Herd is made for a general audience and isn’t directed at children under 13. We don’t knowingly collect information from children.

Your rights

Depending on where you live, you may have the right to access, correct or delete personal information about you, or to object to how it’s used. We don’t keep personal information about you on our own systems. Information collected for ads is held by Google and can be managed through Google. Measurement information is held by Tenjin, and we’ll pass your request on to them. Game analytics are held by Google in our Firebase account, and we can ask Google to delete them. If you have a question or a request, contact us and we’ll help.

California residents

Lowman LLC is based in California. We don’t keep personal information on our own systems, but Google, through the ads described above, may collect information about your activity over time and across different apps and websites, and Firebase (and, on Android, Tenjin) receives the information described above. The app isn’t a website and doesn’t respond to browser “Do Not Track” signals; you can limit ad tracking at any time with the device settings in “Your choices”.

Under California law and similar laws in other US states, the information Google collects for ads may count as a “sale” or “sharing” of personal information. You can opt out at any time: tap “ad privacy settings” in the game (see “Your choices”) and choose “Don’t sell or share my data”. Telling an ad network about an install through Tenjin may also count as “sharing”, so on Android that choice also stops the game from using Tenjin. It also stops the game from sending events and crash reports to Firebase.

Changes to this policy

If this policy changes, we’ll update the date at the top and publish the new version here and in the app.

Contact

Lowman LLC · info@lowman.store